78% of customers research online before making a buying decision. This applies to everything from buying a camera to purchasing a hotel stay. What does this mean to you? —  Every customer that walks out the door has a powerful voice in the success or failure of your hotel. —  In the 21st century every guest is a secret shopper and their voice is not getting quieter.  It is getting louder. —  The future of quality ratings will not be...

hotels.com® recently conducted a hotel amenities survey, asking travelers to dish on their favorite in-room and hotel perks. Question after question, guests reported that free Wi-Fi is a must when choosing a hotel room and that this amenity overwhelmingly factored into the decision on which hotel to book. Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision as a “must” to stay at a specific...

According to industry experts Jack Corgel – Professor of Real Estate at Cornell, and Mark Woodworth – President of PKF Human Resources, things are looking up in 2012. Here are 5 reasons to be optimistic this year. 1.      Travelers have the money a.    Moody’s analytics puts real personal income growth rate at 3.6% for 2011 and 6.1% for 2012… a healthy number b.    Corporate profits continue to...